The Performance Ranch Team

Meet the Team that is Dedicated to Your Success

our founder

Lawrence Herrera

Lawrence is a Certified Strength and Conditioning Specialist with the National Strength and Conditioning Association (NSCA). He is the state director for the NSCA, the worldwide authority on strength and conditioning. He has helped 1000’s of recreational and professional athletes achieve their goals since 2003. He consulted for one of the largest sports and fitness companies in the world, Nike.

Lawrence was nominated for the “2017 World MMA Awards, Trainer of the Year.” He holds a degree in exercise science from the University of New Mexico. He has done national presentations for the NSCA on “Training Combat Athletes in a Group Setting” as well as “Strength Training for Endurance Athletes.” He has published several articles in peer-reviewed journals as well as been featured in Men’s Health magazine, as well as appeared on several UFC Countdown and Road to the Octagon shows.

In his off time, Lawrence enjoys mountain biking with friends and family. He enjoys the outdoors and spending time with his 3 daughters and wife.

Founder of Performance Ranch

our coaches

lynn king


Lynn moved to New Mexico from Alabama to pursue a degree in Exercise Science. She also ran Track & Field for the University of New Mexico alongside pursuing of her degree. Since finishing collegiate sports, she has moved into ultra-running. Her coaching specialties are in woman-specific sport training, and she has a large knowledge of sports, from soccer to swimming, equestrian sports, & track & field.

Alec Dean


My name is Alec Dean. I am originally from Las Cruces, NM. I am a New Mexico Army National Guard veteran. During my deployment I decided I wanted to help people doing something I love, so I became a certified personal trainer and certified nutrition coach. I am married to my lovely wife Sarah, and together we have two dogs. I enjoy hitting the gym, going camping, hiking, and traveling.



Brendan comes from Cambridge, England and moved to the US in fall 2016 to play soccer in college. Brendan was a 1st team All-American while playing and studying at Colorado Mesa University, and prior to this was a professional soccer player in England for Northampton Town FC. He earned his bachelor’s degree in kinesiology in May 2021, and moved to Albuquerque with his wife Danielle and dog Sirius soon after.

Prior to working at The Performance Ranch, Brendan worked as a strength and conditioning intern at CMU while also working with the men’s and women’s soccer and diving teams. Alongside this he completed his personal training certification through NASM.

During his free time Brendan enjoys: watching New Mexico United, exploring the USA, and spending time with his wife Danielle, her family, and his dog Sirius.

Danielle Beachman coach at Performance Ranch

Danielle Beacham


Danielle is an Albuquerque native and lifelong swimmer, competing at a high level for 14 years. Danielle swam in college at Colorado Mesa University while perusing her degree. She graduated from CMU in May of 2021 with a bachelor’s degree in Exercise Science with a minor in Spanish.

Prior to working at the Performance Ranch, Danielle interned with the Fruita High School Girls’ Swim Team and coached the local summer league swim team in Fruita, Colorado as well. Alongside this, Danielle completed her personal training certification through ISSA. Danielle is also a Level 1 Teacher in the state of New Mexico and will be returning to the classroom as a 4th grade elementary school teacher in the fall.

During her free time Danielle enjoys spending time in the pool teaching swim lessons, traveling around the world, and spending time with her family, husband, and dog Sirius.

Matt Justus


Matt is originally from Chicago but moved to New Mexico in high school. He attended the University of New Mexico where he played rugby and received his B.S. in Chemistry. Upon graduation, he joined the Army and became a physical training instructor in addition to his assigned job duties. During his first deployment, he developed a passion for powerlifting and began competing when he returned to the States.
He is currently attending graduate school at UNM for biomedical engineering with the intent to apply research and engineering principles to improve exercise protocols.

Taylor Havlick


Taylor is born and raised in Albuquerque and has competed in various sports including swimming and track. She will be graduating with a bachelor’s in Exercise Science from the University of New Mexico in December 2022, and has aspiring goals to become a physical therapist.

Prior to joining the Performance Ranch team, her coaching and training career has grown over the years starting with teaching small group spin classes, to assistant coaching with a club swim team, to being a head swim coach for the Sports & Wellness summer league team.

In her spare time, Taylor enjoys hiking, teaching swim lessons, bartending, and spending quality time with her family and dog, Kona.