The Performance Ranch Team

Meet the Team that is Dedicated to Your Success

our founder

Lawrence Herrera

Lawrence is a Certified Strength and Conditioning Specialist with the National Strength and Conditioning Association (NSCA). He is the state director for the NSCA, the worldwide authority on strength and conditioning. He has helped 1000’s of recreational and professional athletes achieve their goals since 2003. He consulted for one of the largest sports and fitness companies in the world, Nike.

Lawrence was nominated for the “2017 World MMA Awards, Trainer of the Year.” He holds a degree in exercise science from the University of New Mexico. He has done national presentations for the NSCA on “Training Combat Athletes in a Group Setting” as well as “Strength Training for Endurance Athletes.” He has published several articles in peer-reviewed journals as well as been featured in Men’s Health magazine, as well as appeared on several UFC Countdown and Road to the Octagon shows.

In his off time, Lawrence enjoys mountain biking with friends and family. He enjoys the outdoors and spending time with his 3 daughters and wife.

Founder of Performance Ranch

our coaches

Performance Ranch Coach

Nate Flores

Coach / Muscle Recovery Therapist

Nate Flores has been with us since the beginning as a massage therapist. His attention to detail, miracle hands, personality and experience lead us to offering him a coaching position. Nate has been studying to become a Certified Functional Strength Coach for a few months and is now ready to help people get out pain and move better.

Nate has worked with some of the world’s top athletes most of his career. In the beginning, he worked at a prestigious training facility in Southern California where he had the opportunity to work with NFL, NBA, MLB, UFC, and NCAA athletes. He learned from top chiropractors, physical therapists and strength coaches that had one goal in mind. Help the athlete improve.

We are excited to have Nate diversify his skillset and provide outstanding service to our clients.

Performance Ranch Coach

Rogelio Realzola, Phd (c)

Sports Science Director
Rogelio Realzola is a Certified Strength & Conditioning Specialist and is currently pursuing a Ph.D. in Physical Education, Sports & Exercise Science at the University of New Mexico. Currently, he teaches exercise science lecture courses, weightlifting courses, and conducts research based on resistance training and ergogenic aids. Prior to attending UNM, Rogelio was the Head Strength and Conditioning coach for the Mississippi State University Competitive Spirit Groups. Rogelio has trained general populations, special populations, college, and elite-level athletes since 2011. With the use of the latest technology and basing training practices on scientific principles, he hopes to bridge the gap between strength coaches and sports scientists and to help build the ultimate athlete.



Brendan comes from Cambridge, England and moved to the US in fall 2016 to play soccer in college. Brendan was a 1st team All-American while playing and studying at Colorado Mesa University, and prior to this was a professional soccer player in England for Northampton Town FC. He earned his bachelor’s degree in kinesiology in May 2021, and moved to Albuquerque with his wife Danielle and dog Sirius soon after.

Prior to working at The Performance Ranch, Brendan worked as a strength and conditioning intern at CMU while also working with the men’s and women’s soccer and diving teams. Alongside this he completed his personal training certification through NASM.

During his free time Brendan enjoys: watching New Mexico United, exploring the USA, and spending time with his wife Danielle, her family, and his dog Sirius.

Danielle Beachman coach at Performance Ranch

Danielle Beacham


Danielle is an Albuquerque native and lifelong swimmer, competing at a high level for 14 years. Danielle swam in college at Colorado Mesa University while perusing her degree. She graduated from CMU in May of 2021 with a bachelor’s degree in Exercise Science with a minor in Spanish.

Prior to working at the Performance Ranch, Danielle interned with the Fruita High School Girls’ Swim Team and coached the local summer league swim team in Fruita, Colorado as well. Alongside this, Danielle completed her personal training certification through ISSA. Danielle is also a Level 1 Teacher in the state of New Mexico and will be returning to the classroom as a 4th grade elementary school teacher in the fall.

During her free time Danielle enjoys spending time in the pool teaching swim lessons, traveling around the world, and spending time with her family, husband, and dog Sirius.

Lauren Jones coach at Performance Ranch

Lauren Jones

Client Success Manager

Lauren is our client success manager. She focuses on building the bridge between coaches and clients. Celebrating client success and milestones is something that Lauren is passionate about and strives to accomplish.
Lauren is currently working towards her bachelors degree at UNM. She is majoring in Business Administration with a concentration in Marketing.