our founder
Lawrence Herrera
Lawrence is a Certified Strength and Conditioning Specialist with the National Strength and Conditioning Association (NSCA). He is the state director for the NSCA, the worldwide authority on strength and conditioning. He has helped 1000’s of recreational and professional athletes achieve their goals since 2003. He consulted for one of the largest sports and fitness companies in the world, Nike.
Lawrence was nominated for the “2017 World MMA Awards, Trainer of the Year.” He holds a degree in exercise science from the University of New Mexico. He has done national presentations for the NSCA on “Training Combat Athletes in a Group Setting” as well as “Strength Training for Endurance Athletes.” He has published several articles in peer-reviewed journals as well as been featured in Men’s Health magazine, as well as appeared on several UFC Countdown and Road to the Octagon shows.
In his off time, Lawrence enjoys mountain biking with friends and family. He enjoys the outdoors and spending time with his 3 daughters and wife.
our coaches
Mason Calvert
Coach
Mason is an active and enthusiastic trainer that was born and raised in Albuquerque, New Mexico. Throughout his life, he has been athletic and thrived by living a physically active lifestyle. During his youth, Mason participated in various disciplines of competitive cycling which he thoroughly enjoyed. In addition, he was a member of his high school ice hockey team where he fell in love with skating as it was a new and exciting challenge. Both of these disciplines required countless hours of training and work that have ultimately set him up to understand strength and conditioning from an athletes perspective.
In May of 2023, Mason graduated from New Mexico State University with a Bachelors of Science in Kinesiology and shortly after gained his ACSM CPT certification . He is extremely eager to work with clients who want to change their lives for the better. Mason believes that through systematic planning and guidance, he can set you up to make changes that will serve you far beyond the walls of the gym. Helping people be their best is what makes him “tick”, and he can’t wait to discuss what he can do to make you the best version of yourself.
In his free time, Mason enjoys spending time outdoors; specifically going on hikes, golfing with friends and riding bikes.
Amber Hunter-Seymore
Coach
Coach Amber has her Master of Science in Exercise & Sports Nutrition with her thesis completed on female athlete menstrual and sports nutrition knowledge. She has years of experience working as a nutritionist in a clinical, private, and sports setting. Her philosophy is to promote sustainability and independence within her client’s own nutrition choices. She encourages a diet full of whole, natural foods and believes there is no one-size-fits-all approach to dieting.
She is also a new mom and wife to a professional athlete/personal guinea pig. She enjoys lifting, creating delicious and healthy recipes, and playing with her beautiful daughter.
