The Performance Ranch Team

Meet the Team that is Dedicated to Your Success

our founder

Lawrence Herrera

Lawrence is a Certified Strength and Conditioning Specialist with the National Strength and Conditioning Association (NSCA). He is the state director for the NSCA, the worldwide authority on strength and conditioning. He has helped 1000’s of recreational and professional athletes achieve their goals since 2003. He consulted for one of the largest sports and fitness companies in the world, Nike.

Lawrence was nominated for the “2017 World MMA Awards, Trainer of the Year.” He holds a degree in exercise science from the University of New Mexico. He has done national presentations for the NSCA on “Training Combat Athletes in a Group Setting” as well as “Strength Training for Endurance Athletes.” He has published several articles in peer-reviewed journals as well as been featured in Men’s Health magazine, as well as appeared on several UFC Countdown and Road to the Octagon shows.

In his off time, Lawrence enjoys mountain biking with friends and family. He enjoys the outdoors and spending time with his 3 daughters and wife.

Founder of Performance Ranch

our coaches

Performance Ranch Coach

Craig Ansbach

Head Coach

Craig is a strength and conditioning coach born and raised in Las Cruces, NM. He has a master’s degree in Sports Administration and a bachelor’s in Kinesiology as well as holding the Certified Strength and Conditioning Specialist (CSCS) Certification.

Craig is also a life long student of Brazilian Jiu-Jitsu and is currently a black belt under the Gracie Barra system. Craig enjoys coaching athletes and people of all ages and help them achieve their individual goals.

Performance Ranch Coach

Dr. Kathleen Esquibel

Coach / Administration Director

Kathleen grew up in Carlsbad, NM graduated in 2006 and moved to Albuquerque to attend UNM, where she later graduated with degrees in Biology and Chemistry. She also attended the Southwest University of Naprapathic Medicine and obtained my Doctor of Naprapathy medical license. Naprapathy is a scope of manual medicine that focuses on the ligaments, tendons and the connective tissue and fascia of the human body.

Kathleen is an avid swimmer and swam on both club and high school teams. Her passion for swimming she has transitioned her into endurance training and participating in triathlons. In her downtime I enjoy being outside, spending time with my family and pets!

Performance Ranch Coach

Nick Gomez


Originally from California, Nicholas has been a resident of New Mexico for nearly 20 years. A stand-out baseball player at Moriarty High, Nick went on to play college baseball where he was introduced to strength & conditioning. Nick currently holds certifications of PES (Performance Enhancement Specialist) through NASM, Level One Certified Sports Performance Coach through USAW, ONNIT Academy Foundations certification as well as a CPT.

Nick also competes in Muay Thai and MMA. Nick enjoys coaching athletes of all levels and anyone trying to enjoy their lives beyond the gym walls.

Performance Ranch Coach

Nate Flores

Coach / Muscle Recovery Therapist
Performance Ranch Coach

Rogelio Realzola, Phd (c)

Sports Science Director
Rogelio Realzola is a Certified Strength & Conditioning Specialist and is currently pursuing a Ph.D. in Physical Education, Sports & Exercise Science at the University of New Mexico. Currently, he teaches exercise science lecture courses, weightlifting courses, and conducts research based on resistance training and ergogenic aids. Prior to attending UNM, Rogelio was the Head Strength and Conditioning coach for the Mississippi State University Competitive Spirit Groups. Rogelio has trained general populations, special populations, college, and elite-level athletes since 2011. With the use of the latest technology and basing training practices on scientific principles, he hopes to bridge the gap between strength coaches and sports scientists and to help build the ultimate athlete.