The Performance Ranch Team

Meet the Team that is Dedicated to Your Success

our founder

Lawrence Herrera

Lawrence is a Certified Strength and Conditioning Specialist with the National Strength and Conditioning Association (NSCA). He is the state director for the NSCA, the worldwide authority on strength and conditioning. He has helped 1000’s of recreational and professional athletes achieve their goals since 2003. He consulted for one of the largest sports and fitness companies in the world, Nike.

Lawrence was nominated for the “2017 World MMA Awards, Trainer of the Year.” He holds a degree in exercise science from the University of New Mexico. He has done national presentations for the NSCA on “Training Combat Athletes in a Group Setting” as well as “Strength Training for Endurance Athletes.” He has published several articles in peer-reviewed journals as well as been featured in Men’s Health magazine, as well as appeared on several UFC Countdown and Road to the Octagon shows.

In his off time, Lawrence enjoys mountain biking with friends and family. He enjoys the outdoors and spending time with his 3 daughters and wife.

Founder of Performance Ranch

our coaches

Performance Ranch Coach

Craig Ansbach

Head Coach

Craig is a strength and conditioning coach born and raised in Las Cruces, NM. He has a master’s degree in Sports Administration and a bachelor’s in Kinesiology as well as holding the Certified Strength and Conditioning Specialist (CSCS) Certification.

Craig is also a life long student of Brazilian Jiu-Jitsu and is currently a black belt under the Gracie Barra system. Craig enjoys coaching athletes and people of all ages and help them achieve their individual goals.

Performance Ranch Coach

Dr. Kathleen Esquibel

Coach / Administration Director

Kathleen grew up in Carlsbad, NM graduated in 2006 and moved to Albuquerque to attend UNM, where she later graduated with degrees in Biology and Chemistry. She also attended the Southwest University of Naprapathic Medicine and obtained my Doctor of Naprapathy medical license. Naprapathy is a scope of manual medicine that focuses on the ligaments, tendons and the connective tissue and fascia of the human body.

Kathleen is an avid swimmer and swam on both club and high school teams. Her passion for swimming she has transitioned her into endurance training and participating in triathlons. In her downtime I enjoy being outside, spending time with my family and pets!

Performance Ranch Coach

Nate Flores

Coach / Muscle Recovery Therapist
Performance Ranch Coach

Rogelio Realzola, Phd (c)

Sports Science Director
Rogelio Realzola is a Certified Strength & Conditioning Specialist and is currently pursuing a Ph.D. in Physical Education, Sports & Exercise Science at the University of New Mexico. Currently, he teaches exercise science lecture courses, weightlifting courses, and conducts research based on resistance training and ergogenic aids. Prior to attending UNM, Rogelio was the Head Strength and Conditioning coach for the Mississippi State University Competitive Spirit Groups. Rogelio has trained general populations, special populations, college, and elite-level athletes since 2011. With the use of the latest technology and basing training practices on scientific principles, he hopes to bridge the gap between strength coaches and sports scientists and to help build the ultimate athlete.
Performance Ranch Coach

Bryan Green


Bryan was born and raised in Roswell, New Mexico and was involved in many sports, including football and track. He moved to Albuquerque to pursue a B.S in Exercise Science with a Minor in Athletic Coaching and will be graduating in Spring 2021. Since moving, he became a Personal Trainer and helped countless individuals achieve their health and fitness goals.

Prior to coaching at the Performance Ranch, Bryan was a strength and conditioning intern at the University of New Mexico, where he helped coach athletes on the football and baseball team. He has also trained the general public as well as youth and collegiate athletes. Bryan finds enjoyment coaching athletes and individuals from all walks of life and getting them closer to their goals.

During his free time Bryan enjoys; strength training, hiking, snowboarding, and spending time with family and friends.

Emma Albright


Emma became serious about her health and wellness as she searched for a meaningful and constructive path in her formative years. She fell in love with strength and conditioning in addition to all things related to improving athletic performance and emotional well-being.

Emma earned a bachelor’s degree in Exercise Science from the University of New Mexico and is a Certified Personal Trainer, Certified Nutrition Coach and Women’s Fitness Specialist through the National Academy of Sports Medicine.

She enjoys all things outdoors; especially rock climbing, backpacking and hunting. Emma finds her greatest enjoyment from watching clients of all fitness levels strive towards their performance goals and improve their emotional well-being.

Krista Juerling


Krista was born and raised in Colorado. After moving to Albuquerque in 2013, she met her husband JD. They have three kids that keep them VERY busy and they love it.

From her youth to high school years, Krista played basketball and tennis while also taking part in ballet, jazz, and hip hop dance. In college, she ran ultramarathons.

Krista loves camping, fishing, skiing/snowboarding, snow shoeing, etc. She once camped out in -15* weather! She loves all things outdoors and the new challenges being active brings. Krista was diagnosed with focal dystonia in her left foot in high school but has been blessed with being able to manage it to allow her the ability to move freely and help others find joy in being active.

Krista is now working on her Masters of Science degree in Coaching and Exercise Science through Concordia University-Irvine. She has her CPT through NASM, CF-L1, and is a Pregnancy and Postpartum Athleticism Coach. She has been training people of all athletic backgrounds including strongman, sports performance, and women’s health since 2017. She loves being a coach and loves watching people put in the work to transform their lives.⠀