About Your New Physical Fitness Program in Albuquerque, NM
aboutWe built this with results in mind
We work with people who want to get stronger, move better, and feel capable in their own bodies without gimmicks or guesswork. At Performance Ranch in Albuquerque, NM, you’ll train with experienced coaches who care about how you move, not just how hard you sweat.
Built rep by rep
roots
Performance Ranch wasn’t built overnight.
It was built day by day, rep by rep, and laser-focusing on one member at a time.
What started as a vision for honest, effective training grew into a space defined by strong programming, high standards, and a community that shows up. Training here might not be the flashing lights or latest athleisure set, but it works, every time.
- We don’t chase trends.
- We don’t sell shortcuts.
- We focus on what lasts.
From the first barbell lifted to the culture you feel when you walk in, everything at Performance Ranch in Albuquerque, NM has been designed with purpose.
“From day one, we wanted to build a real training space for ambitious people. That’s never changed…”
Owner of Performance Ranch
founder
Certifications
Lawrence Herrera is a Certified Strength and Conditioning Specialist (CSCS) with the National Strength and Conditioning Association (NSCA) and served as the New Mexico State Director from 2016 to 2022. Since 2003, he has helped thousands of recreational and professional athletes achieve their highest potential-always striving to serve others with excellence, integrity, and a Christ-centered heart. He has consulted for Nike, presented nationally for the NSCA, and was nominated for the 2017 World MMA Awards: Trainer of the Year. Lawrence holds a degree in Exercise Science from the University of New Mexico and has published articles in peer-reviewed journals.
His expertise has been featured in Men’s Health, on multiple episodes of UFC Countdown and Road to the Octagon, and as a guest on several podcasts. He’s also a contributor to blogs focused on training endurance athletes, mountain bikers, and MMA/combat sport athletes. Links to these features can be found on the “As Seen in the Media” page. Lawrence is the founder of The Performance Ranch, a holistic fitness and performance facility in Albuquerque, NM, built from his passion to help others live stronger, more purposeful lives. His personal journey-including a life-changing car accident and a commitment to sobriety-led him to create a place where people could grow not just physically, but mentally and spiritually.
He shares that story in his podcast, “Live Life Beyond the Gym Walls,” where he serves as host, diving into real conversations about faith, fitness, purpose, and overcoming adversity. Listen and subscribe here: Live Life Beyond the Gym Walls – Podcast Feed. Lawrence is also a public speaker, using his platform to inspire others through his personal story of overcoming a lifelong stutter. He believes that our greatest struggles can become our greatest strengths and is passionate about encouraging others to live life beyond the gym walls-mentally, physically, and spiritually.
Outside of coaching, Lawrence enjoys spending time with his wife and three amazing daughters. Mountain biking is his passion and a way he lives life beyond the gym walls. He also volunteers with his church, Sagebrush, in the high school youth ministry, believing that giving back is what will help our future prosper. He lives by the belief that with God’s strength, we are all capable of transformation-and that true performance starts from within.
Your Coaches
coaches
Every coach at Performance Ranch in Albuquerque, NM brings real-world experience and a deep understanding of movement, strength, and conditioning. We don’t hire hype, we hire competent coaches who have a big heart for helping people.
The Best Tools Build
The Strongest Bodies
At Performance Ranch, our equipment supports a results-driven system—not random workouts. We utilize weights, cables, kettlebells, sandbags, air bikes, and mobility tools, alongside our sauna and cold plunge, to build strength, enhance recovery, and help you perform better beyond the gym.
Space to Hustle
Our training areas feature Samson racks, barbells, kettlebells, and steel maces—used within a system to build strength, improve movement, and support long-term performance.
Movement & Mobility Tools
Bands, kettlebells, and medicine balls reinforce movement patterns, improve joint health, and help you move better with less pain.
The Thermal Lab
The Thermal Lab is where recovery meets performance. With guided sauna and cold plunge, we help regulate stress, speed recovery, and keep you training consistently.
Athlete-Level Space,
Real-World Access
Performance Ranch is a private, high-performance training environment designed for real results. Our facility combines structured coaching zones, advanced assessment tools, and a one-of-a-kind Thermal Lab with sauna and cold plunge—integrating training, recovery, and performance under one roof.
Thermal Lab
Our sauna and cold plunge system helps regulate stress, accelerate recovery, and improve performance so you can train consistently at a high level.
Private Coaching Environment
Train in a focused, coach-led setting with personalized guidance, structured sessions, and accountability built into every workout.
Performance Assessments
InBody scans, movement screens, and readiness tracking guide your plan, ensuring measurable progress and long-term results.
The 7 Pillars of Optimal Performance and Resilience
Stress Reduction & Self-Regulation
Control your breath, master your mindset. Learn to regulate stress through intentional practices - from cold immersion to mindful stillness.
Mindset, Values & Purpose
Train with intention. Discover your purpose and align your actions to stay on the path of consistent growth.
Sleep & Recovery Optimization
Rest and restoration are non-negotiable. Learn how to maximize recovery so you can keep pushing your limits.
Fuel for Performance
Nutrition is more than eating - it's preparing your body to endure and excel. Fuel up with purpose.
Building the Resilient Body
Challenge yourself physically to become unbreakable. Embrace the discomfort - because that's where growth lives.
Reconnecting with Nature
Ground yourself in the natural world. Whether it's cold water, heat exposure, or time outdoors, honor the elements that make us human.
Community & Connection
We grow stronger together. Forge bonds through shared challenges and find strength in the tribe.