Lawrence Herrera
Owner and Head Coach at Performance Ranch

Lawrence Herrera is a Certified Strength and Conditioning Specialist (CSCS) with the National Strength and Conditioning Association (NSCA) and served as the New Mexico State Director from 2016 to 2022. Since 2003, he has helped thousands of recreational and professional athletes achieve their highest potential-always striving to serve others with excellence, integrity, and a Christ-centered heart. He has consulted for Nike, presented nationally for the NSCA, and was nominated for the 2017 World MMA Awards: Trainer of the Year. Lawrence holds a degree in Exercise Science from the University of New Mexico and has published articles in peer-reviewed journals.

His expertise has been featured in Men’s Health, on multiple episodes of UFC Countdown and Road to the Octagon, and as a guest on several podcasts. He’s also a contributor to blogs focused on training endurance athletes, mountain bikers, and MMA/combat sport athletes. Links to these features can be found on the “As Seen in the Media” page. Lawrence is the founder of The Performance Ranch, a holistic fitness and performance facility in Albuquerque, NM, built from his passion to help others live stronger, more purposeful lives. His personal journey-including a life-changing car accident and a commitment to sobriety-led him to create a place where people could grow not just physically, but mentally and spiritually.

He shares that story in his podcast, “Live Life Beyond the Gym Walls,” where he serves as host, diving into real conversations about faith, fitness, purpose, and overcoming adversity. Listen and subscribe here: Live Life Beyond the Gym Walls – Podcast Feed. Lawrence is also a public speaker, using his platform to inspire others through his personal story of overcoming a lifelong stutter. He believes that our greatest struggles can become our greatest strengths and is passionate about encouraging others to live life beyond the gym walls-mentally, physically, and spiritually.

Outside of coaching, Lawrence enjoys spending time with his wife and three amazing daughters. Mountain biking is his passion and a way he lives life beyond the gym walls. He also volunteers with his church, Sagebrush, in the high school youth ministry, believing that giving back is what will help our future prosper. He lives by the belief that with God’s strength, we are all capable of transformation-and that true performance starts from within.