As we approach this Thanksgiving, we have the holiday to be thankful for and the celebration of Performance Ranch’s 7th anniversary. Reflecting on these years, we’re reminded of the community’s unwavering support and dedication, which have made my dream—a vision crafted with my business partner Cowboy Cerrone—of helping people “live life beyond the gym walls” a vivid reality.

Our Foundation and Philosophy

Performance Ranch was born from my experiences as a Nike Trainer, working with top-tier professionals to define what Nike Training should embody. Our discussions highlighted the necessity of an athlete-centered approach, focusing on Movement, Nutrition, Mental Performance, Recovery, and Community. This model has stood as the foundation of our operations, ensuring that each aspect is addressed to facilitate significant and lasting changes in our clients’ lives.

The Transformative Journey

Our clients who achieve their goals are the ones who fully embrace our coaching, committing to small daily changes. Consistency over time, coupled with self-reflection and rewarding positive behaviors, has proven to be the key to success. To illustrate, let me share a personal transformation:

On December 31, 2022, I decided to quit drinking alcohol—a habit I had since my senior year of high school in 1998. After a severe car accident in 2001, I initially stopped drinking but never replaced it with a healthier habit, which led to its reemergence. However, by working on my mindset, nutritional habits, exercise routines, and focusing on my life’s purpose, I realized that alcohol no longer fit into the lifestyle I envisioned. I replaced my beer-drinking with sparkling water, using the same Yeti Coozie, and have never looked back.

This change was particularly beneficial when I suffered three herniated discs four months later. Instead of falling back on old habits, I relied on my new healthier routine to get me through this challenging period.

697 Days of Change and Counting

I am proud of the last 697 days, and I know that with the right guidance and support, anyone can make similar changes. If you’re ready to make the changes you seek for 2025, let’s start now. Contact us at info@theperformanceranch.com or Click HERE to schedule a complimentary strategy session to create a plan that propels you in a positive direction. Coaching is an investment in your overall health—physically, emotionally, spiritually, and mentally.

Thank You for Your Support

Thank you for seven wonderful years at Performance Ranch. As we continue to grow, we look forward to helping you achieve your goals in even more significant ways. Stay tuned for our upcoming “Thermal Lab” announcements, your new sanctuary for mental performance and fortitude.

Here’s to many more years of living life beyond the gym walls together!